News Update :

What is Pay Per Lead Program?

3/16/2011


Pay Per Lead (PPL) also called Cost Per Lead (CPL) is an internet advertising model where the advertiser pays for lead generated at their destination site. A lead is generally a form being filled based on personal identity (e.g. first name, last name and birthday), contact informations (e.g. adress, e-mail adress, phone number and fax), demographical location (e.g. country, state/province and ZIP/postal code) and credit card information.

The advertiser has risk for pay per lead campaigns. Some false leads are easy to spot. The advertiser did'nt select who did lead.

As a publisher, pay per lead is online business alternative that earn much dollar, because most pay per lead sites earn high comission for sign up free. So, publisher easily refer other publisher.

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