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What is Pay Per Lead Program?


Pay Per Lead (PPL) also called Cost Per Lead (CPL) is an internet advertising model where the advertiser pays for lead generated at their destination site. A lead is generally a form being filled based on personal identity (e.g. first name, last name and birthday), contact informations (e.g. adress, e-mail adress, phone number and fax), demographical location (e.g. country, state/province and ZIP/postal code) and credit card information.

The advertiser has risk for pay per lead campaigns. Some false leads are easy to spot. The advertiser did'nt select who did lead.

As a publisher, pay per lead is online business alternative that earn much dollar, because most pay per lead sites earn high comission for sign up free. So, publisher easily refer other publisher.

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